Hopey & Co. White Logo
Hopey & Co. White Logo

WNC’s Favorite Budget Friendly Grocery Store

45 S. French Broad Ave Asheville NC, 28803 828-255-5228

Hopey & Co. of French Broad

Located in the heart of Downtown Asheville in a repurposed factory, you'll find a hidden gem you never knew existed!

Stop in to grocery shop, drink a beer, have a nice meal with friends or do all three. Discover Asheville's very own hidden gem!

 

Family Owned and Operated Since 2004!

With a family member around every corner and such a family centric atmosphere, it doesn't take very long for even the newest shopper to feel right at home!

There's been a little debate about how to pronounce the name "Hopey" (even within our own family) ... but however you pronounce it, Hopey & Co stands for AMAZING SAVINGS! Come and see what we have to offer out here on South French Broad!

Hopey & Co. Downtown Asheville Groceries

There's no shortage on AMAZING SAVINGS with us!

We offer only the best of the best, which is why we've earned the title of WNC's FAVORITE budget friendly grocery store! Come on in and see for yourself what all the hub bub is about! Everything from locally brewed beer, to great locally sourced and all organic fruits and veggies! Here at Hopey & Co. We've got something for everyone!

WNC’s Favorite Budget Friendly Asheville Grocery South Asheville Grocery Store Black Mountain Grocery beer on black background

We're proud to offer over 350 labels of beer and 750 labels of wine. From PBR to small gallon batches brewed locally, and everything in between.

We’ve got the perfect brew for you!

WNC’s Favorite Budget Friendly Asheville Grocery South Asheville Grocery Store Black Mountain Grocery go local logo on black background

Community supported economy is a big deal for us. We support local in partnership with ASAP by selling all of the finest products the locals have to offer. We also support our local schools by partnering with the Asheville Go Local program.

WNC’s Favorite Budget Friendly Asheville Grocery South Asheville Grocery Store Black Mountain Grocery veggies on black background

Sourced locally from the WNC Farmers Market, Local North Carolina Farms and a few  regional friends as well, our produce departments will be sure to please. Fresh and delicious fruits and veggies that would make your mama proud.

If organic's your thing, we’ve got you covered!

WNC’s Favorite Budget Friendly Asheville Grocery South Asheville Grocery Store Black Mountain Grocery steaks on black background

We fresh cut, fresh grind and hand package onsite everyday. We’re focused on making sure you get your money's worth, and that's why you can count on us to offer you the freshest and tastiest selections!

Organic, grass fed, local and on sale everyday!

Awesome Food and Great Prices!

"I can't even begin to describe how awesome this place is and how much sooner I wish I had discovered it because the people are friendly, the prices are great and the food is delicious!! I would highly recommend anyone who hasn't been there to check it out because it's worth the time and the drive!"

Always Able to Find Just What You Need!

"I'm always able to find healthy stuff for very good prices! Quinoa, oat bran, flax seed, chia, whole wheat pancake mix, etc. my fave is “Fantastic “ taco mix!"

A Real Hidden Gem!

"Sadly we don't live in Asheville any more... However, we are back 4 - 5 times a year. Hopey Co. Is a MUST stop. I'm just now enjoying a piece of the many fine chocolates I get there, not to mention the variety of cheeses to be had for a fraction of cost. Too much to mention. A hidden Gem of Asheville!!"

Downtown Asheville Taproom

Asheville is known as Beer City USA & We celebrate with 20 beers on tap, and also offer wine by the glass. Come play ping-pong, or just kick back and catch a game on one of our 4 big screen TV’s!

Taproom Hours

Monday – Saturday: 11:00 AM – 10:00 PM

Weekly Happenings

Wednesday - Trivia Night

Thursday - Flight Night

Friday - $1 Draft Night

Saturday - Live Music

Who's Playing this Weekend??

DJ Chilligan - Saturday, October 6th 8-10 pm

Daily Drink Specials

Monday $1.00 off Glass of Wine


Tuesday $1.00 off Local Canned Beers


Wednesday $1.00 off Draft Beers


Thursday $1.00 off Full Flight 


Friday $1.00 off Draft Beers 


Saturday $1.00 off Local Bottled Beers 

Upcoming Events

Need something fun to do?

Wait, Whaaaaat?! - Oh yeah, we're much more than just a grocery store! Escape from the daily hustle and bustle with us! We always have something going on. Come on out and relax with some great food, great beer and great friends! Take a look at some of the upcoming events we've got lined up, just for you!

Asheville Grocery Hopey and Co. Live Music advertisement

DJ Chilligan

Saturday, October 6th 8-10 pm

Think of him like a music miner. He spend hours burrowing through tunes to unearth the gems that bring the bounce! tunes tinged with funk, blues, soul and global influences. These track treasures always get the party sparkling, hips swaying, smiles spreading and the boogie blossoming. 

Asheville Grocery Hopey and Co. Live Music Grand opening advertisement

Gastropub & Pizzaria

Saturday, October 13th 3-9 pm

Live music w/ Brother Blue Bird, DJ Chilligan and more! Come on out and celebrate with us! Great food, great music and great fun for the entire family!

Asheville Grocery Hopey and Co. Live Music advertisement

Scott Bianchi

Sunday, October 27th 7-9 pm

As long as he can remember, music has played a central role in his life. By his early teens he hung on to every note, trying to dissect lyrics and instrumental passages for their mysterious messages and power.  Countless hours have been spent scouring record stores, traveling, standing in line for tickets, seeing, and playing shows. Come on out to see what's emerged!

Upcoming Events

Need something fun to do?

Wait, Whaaaaat?! - Oh yeah, we're much more than just a grocery store! Escape from the daily hustle and bustle with us! We always have something going on. Come on out and relax with some great food, great beer and great friends! Take a look at some of the upcoming events we've got lined up, just for you!

Asheville Grocery Hopey and Co. Live Music advertisement

DJ Chilligan

Saturday, October 6th 8-10 pm

Think of him like a music miner. He spend hours burrowing through tunes to unearth the gems that bring the bounce! tunes tinged with funk, blues, soul and global influences. These track treasures always get the party sparkling, hips swaying, smiles spreading and the boogie blossoming. 

Asheville Grocery Hopey and Co. Live Music Grand opening advertisement

Gastropub & Pizzaria

Saturday, October 13th 3-9 pm

Live music w/ Brother Blue Bird, DJ Chilligan and more! Come on out and celebrate with us! Great food, great music and great fun for the entire family!

Asheville Grocery Hopey and Co. Live Music advertisement

Scott Bianchi

Sunday, October 27th 7-9 pm

As long as he can remember, music has played a central role in his life. By his early teens he hung on to every note, trying to dissect lyrics and instrumental passages for their mysterious messages and power.  Countless hours have been spent scouring record stores, traveling, standing in line for tickets, seeing, and playing shows. Come on out to see what's emerged!

Downtown Asheville Taproom

Asheville is known as Beer City USA... & we celebrate with 20 beers on tap, and also offer wine by the glass. Come play ping-pong, or just kick back and catch a game on one of our 4 big screen TV’s!

Asheville Grocery Hopey & Co. Taproom

Daily Drink Specials

Monday $1.00 off Glass of Wine


Tuesday $1.00 off Local Canned Beers


Wednesday $1.00 off Draft Beers


Thursday $1.00 off Full Flight 


Friday $1.00 off Draft Beers 


Saturday $1.00 off Local Bottled Beers 

Taproom Hours

Monday – Saturday: 11:00 AM – 10:00 PM

Who's Playing this Weekend?

DJ Chilligan - Saturday, October 6th 8-10 pm

Weekly Happenings

Wednesday - Trivia Night

Thursday - Flight Night

Friday - $1 Draft Night

Saturday - Live Music

Hopey & Co. Asheville Cafe

For the Locals, By the Locals!

Have you ever gone grocery shopping on an empty stomach? Don't over spend on needless items! Before you start your weekly shopping swing by the cafe and have a bite to clear your head! We've got some great food! Come in and see for yourself! 

We feature all your local favorites such as Dynamite Roasting, Smiling Hara Tempeh, Eat More Bakery, GreenShine Farms, Asheville Honey, Mills River Creamery & Appalachai

Hours

Monday – Saturday: 9:00 AM – 4:00 PM

Sunday 11:00 AM – 4:00 PM

Breakfast Bar Small: $4.00 Large: $7.00
Served from 9 am - 11 am


Wraps $5.00


Panini $5.00


Dynamite Roasting Coffee $1.25

We're proud to announce our partnership with Go Local!

So, we offer a discount of 5% on any purchase of $25 or more! (excluding alcohol)

Hopey & Co. Asheville Cafe

For the Locals, By the Locals!

Have you ever gone grocery shopping on an empty stomach? Don't over spend on needless items! Before you start your weekly shopping swing by the cafe and have a bite to clear your head! We've got some great food! Come in and see for yourself! 

We feature all your local favorites such as Dynamite Roasting, Smiling Hara Tempeh, Eat More Bakery, GreenShine Farms, Asheville Honey, Mills River Creamery & Appalachai

Hours

Monday – Saturday: 9:00 AM – 4:00 PM

Sunday 11:00 AM – 4:00 PM

Asheville Grocery Black Mountain Asheville Cafe Black Mountain Grocery image of a sandwich

Breakfast Bar Small: $4.00 Large: $7.00
Served from 9 am - 11 am


Wraps $5.00


Panini $5.00


Dynamite Roasting Coffee $1.25

We're proud to announce our partnership with Go Local!

So, we offer a discount of 5% on any purchase of $25 or more! (excluding alcohol)

Hopey & Co. Asheville Grocery Black Mountain NC South Asheville Grocery store logo

FOLLOW US

You can follow Hopey & Company on all major social platforms. News, contests and special offers are announced on these platforms. 

HOURS

Store: Mon - Sat: 9-8  Sun: 11-7 

Cafe: Mon - Sat: 9-4 Sun: 11-4 

Hopey & Co. Asheville Grocery Black Mountain NC South Asheville Grocery store logo

HOURS

Store: Mon - Sat: 9-8  Sun: 11-7 

Cafe: Mon - Sat: 9-4 Sun: 11-4 

FOLLOW US! You can follow Hopey & Company on all major social platforms. News, contests and special offers are announced on these platforms.

Hopey & Co. Asheville Grocery Black Mountain NC South Asheville Grocery store logo

HOURS

Store: Mon - Sat: 9-8  Sun: 11-7 

Cafe: Mon - Sat: 9-4 Sun: 11-4 

FOLLOW US

You can follow Hopey & Company on all major social platforms. News, contests and special offers are announced on these platforms.